When it comes to advertising online, there’s a specific type of prospect you’re looking for.
We call these folks your “ideal audience” or “target market.”
As you may know, these are the people who are most likely to become leads and eventually customers.
But long before they even think about signing up or buying anything …
You need to learn how to communicate with them, so they actually CLICK on your ads first.
So to help you attract more interested eyeballs and clicks…
I’m going to reveal a three-step process for writing super-effective Facebook ads.
Starting with step #1…
We’re going to use network marketers as the example target market, because that’s typically what I get asked about.
So first up, let’s list some of the pains and struggles network marketers face…
- Running out of leads
- No friends left
- Finding business partners
- Feeling like you need to be everywhere at once
- Getting tired of being around people all the time
- Not knowing what to say
- Never enough time
- Running out of money
- Being pulled in multiple directions
- Judgment from others
- Unsupportive friends and family
- Searching for qualified people
- Not knowing how to create duplication
- Being avoided
- Not knowing how to close the sale
- Unmotivated downline
- Cold prospecting strangers
Speaking of which…
Before I found the mentors that I work with now this was pretty much me!
It was painful.
Luckily, it was also a learning experience.
And just like I did, you too can discover a lot of your target market’s pains and frustrations by looking at your own past experiences.
Next, let’s list the desires and benefits network marketers desire…
- More prospects
- Residual income
- A home-based business
- More freedom
- A big team
- Rank advancement/Promotion
- New recruits
- Consistent income
Okay, so now that we’ve identified the pains and struggles, as well as the desires and benefits, let’s talk about how this relates to your advertising.
As I mentioned above, when you’re looking at a certain type of person or a target market to advertise to, you must speak THEIR language.
Because if you’re talking in a language they don’t understand, they’re not going to click on your ads.
Which brings us to the final step…
So what are some words or phrases that only a network marketer would understand?
- Comp plan
- Home parties
- Three foot rule
- Rank advance
- Cross stage
- Top earner
- Three-way call
- Showing the plan
- Corner market
- Circles on a napkin
Making sense so far?
Now, I know, I know…
This feels a bit like “homework.”
After all, no one really wants to sit down and make these types of lists.
However, this exercise is one of the most cost-effective things you can do, and it massively kickstarted my ads.
Once you understand this process, get really good at telling your story, and talking to your target market, you’re going to be able to sell anything.
Let’s return to how you’re going to use this information to advertise to your target market.
Your “target market” is the people who are most likely to buy
In these examples, network marketers are the target market.
This is a big space, though, right?
There are a whole bunch of people and literally thousands of different companies.
So let’s narrow down a bit.
In the beginning, most network marketers are bright-eyed and bushy-tailed, and happy to get started.
However, reality eventually sets in, and they start feeling those above-listed pains.
Therefore, our target market is the people who have discovered – and experienced – those pains, NOT the newbies who joined last week and think they’re going to be overnight millionaires with very little work.
This is how to understanding the mindset of your prospects, and connect with them on a level they can relate to.
That’s what’s going to make your ads most effective.
Now let’s give you a killer tip for how you can use your list of pains, benefits, and phrases in your advertising.
Here’s a simple, yet powerful formula for coming up with compelling headlines
It goes like this…
- “How to ____________ without __________. “
When I sit down at my computer to come up with an ad to direct my target audience of network marketers to a blog post or a Facebook Live, I’d choose one thing from the desire list and one thing from the pain list, like so…
- “How to get (the desire) network marketers want without (the pain.)”
- “How to find more prospects without rejection.”
- “How to prospect without chasing your friends and family.”
- “How to rank advance without doing home parties.”
Those would be something a network marketer would click on, right?
This simple trick will help you super-quickly write ads to attract your target market.
You’re getting inside their heads, feeling their pain, and telling them you can provide a solution—in just a few words!
Okay, here’s a little bit more homework to make sure you’re getting this…
When you’re done reading, I want you to come up with three to five potential headlines using this formula.
Don’t just think about it – do it!
Write them down.
And start using them!
You can use this exact method for whatever market you’re targeting.
Here’s the big takeaway:
The key to successfully marketing online is to connect with people who might already be interested in what you offer, based on their pains and desires, using language they understand.
Using this process you’ll immediately be well on your way to crafting more effective ads.
Now, if you’re a network marketer and you’d like to learn more about building your business online (instead of pitching friends and family, or stalking strangers at the mall like I used to), then I strongly encourage you to sign up for my FREE 10-Day Online Recruiting Bootcamp.
Using the principles of attraction marketing, you’ll see how to attract people who are already interested in what you have to offer—instead of having to chase them down.
Plus, you’ll discover the exact same daily actions entrepreneurs just like you are using to passively generate dozens of prospects, leads, and sales every single day. All with absolutely no phone calls, no home parties and no meetings …
This will completely change how you approach your network marketing business.
And don’t worry, this training is 100% generic so it applies regardless of which company you are with. It is designed to help YOU build YOUR business.
So if you’re ready to get started…
Cheers to your success!
And if you found this content helpful, I would love it if you shared this with any other networkers whom you think can benefit from a little leverage!
Online Business and Mindset Transformation Coach and Super Mompreneur!
Resources Mentioned & More That Will Help Catapult Your Business To The Next Level
Attraction Marketing EBook – Learn More
If you want to PERMANENTLY END REJECTION… and discover a simple system for attracting qualified prospects to you … PLUS get paid whether they join your business or NOT… then this comprehensive eBook sets out step by step what you can do to start (or turn around) your business quickly and easily without bugging friends and family.
LinkedIn Recruiting Scripts (Free) – Learn More
LinkedIn is a fabulous resource for connecting with serious business men and women yet many people have no idea how to utilise this correctly to grow their network marketing business. Unlike Facebook or Instagram a motivational quote or a selfie is just not going to cut it on LinkedIn and connections on LinkedIn will certainly not stand for any form of spamming. Gloria’s fabulous LinkedIn training and scripts are my go to for making this most of this relatively untapped resource.
Social Media Recruiter by Julie Burke – Learn More
Julie has successfully harnessed the power of social media to explode her network marketing business and she shares all of her expert knowledge in this in-depth training. If you are serious about building your team quickly then I can highly recommend this resource.