Does this sound familiar?
You’ve been plugging away at your business, generating some leads, getting some sales, you are doing at least something right, RIGHT?
But your cash flow could be better, you could use a few more sales or high-performing reps on your team, and predictable, consistent results are still elusive.
If that sounds about right, let me ask you a serious question…
Do you ever feel like there is something holding you back from being as successful as you could be?
I just want to let you in on a little secret! Even the heavy-hitters in business ask themselves that very question, it is important to realize that…
Survival in business requires constant, never-ending improvement
No matter how successful you are, you can never become complacent.
Even the most successful entrepreneurs and network marketers can get caught out if they fail to recognize how they might be (unconsciously) sabotaging their own progress.
So to help you stay on track I want to share with you the 8 fatal mistakes you might be making—right now—that could be sabotaging your own success.
Read on to see how you can turn things around.
If you’re like most people, you went to school for twelve years to learn how to follow directions.
People told you what to do, and rewarded you for how well you followed their instructions.
Then you got a job, where somebody told you what to do.
Your raises and promotions depended on how well you followed their instructions.
But now, you’re in business for yourself.
Suddenly, nobody’s telling you what to do.
You might have lots of ideas, but nobody is there to give you instructions, schedules, or deadlines.
If you don’t “rewire” your mind to a business owner’s mindset, you will end up sabotaging your own success.
Make the shift to a business owner’s mindset by asking yourself these three simple questions each day…
- What do I have to do today to move my business forward?
- What do I have to do today to make money?
- What do I need to do to succeed?
Nobody is going to tell you what you need to do. You have to do it.
You are your own boss – and your own employee.
So, look at your business right now and ask yourself…
“Out of all the things that I have on my to-do list, what is THE ONE THING I can do today that will move my business forward?”
Focus on that one thing, and then DO that.
That’s the difference between being an employee and being a business owner.
I never stop being shocked when I see people spending their money to place ads – then backing away from asking for the sale.
Not asking for the sale is definitely going to sabotage your business.
You see, selling drives everything in our world.
I think some people are simply afraid to admit that they’re in the business of selling.
That may be because there’s this stigma about selling – the stereotype of the over familiar used-car salesman.
You definitely don’t want to be THAT person.
But here’s the thing: to make money, you have to sell.
And you can’t succeed in sales if you have a negative opinion about sales.
You can’t be shy about it.
But you don’t have to be pushy or aggressive or shady, either.
The truth is that the most successful salespeople are not pushy or aggressive.
They’re not afraid to ask for the sale or tell people that they work in sales.
They just know how to communicate.
Everything you enjoy in your life – from the groceries, to the computer, to that stuff you order from Amazon – all the luxuries you have are there because somebody made a sale.
So you can feel good about that.
Study how great, successful salespeople act, and what they’ve done to get ahead, and then work on acquiring those skills and transforming your attitude.
Lots of people are actually uncomfortable with the idea of making money.
Somewhere deep down inside, they might feel just a little bit guilty.
They might worry that making or having too much money makes them a bad person.
They might actually feel ashamed.
Maybe it has to do with their upbringing, their religious training, or their politics.
If you have issues like that, you are sabotaging your own success.
Zig Ziglar said…
“You can have anything in life you want, if you help enough other people get what they want.”
As long as you focus on providing value, on solving other people’s problems, and on helping people get what they want, you can feel good about setting a price for it.
As a matter of fact…
The more value you provide, the more money you’re going to make.
So if you have issues about money, get over it!
Train yourself to feel good about making money.
If you’re reading this, I know you have invested time and money in books, courses, training, and coaching programs.
But buying the book or taking the course or moaning to the coach isn’t good enough.
You have to work to learn new skills.
You have to continuously sharpen your saw.
The people who don’t take the time to develop skills are sabotaging their own success.
So here’s my advice.
Want to know how to get good at something?
Do it. Over, and over, and over again.
Do it three, four, five, ten, fifty, a hundred times, and you will get good at it – no matter how clumsy or uncomfortable you are when you start.
And when you get good at it, don’t stop.
Those people on your list don’t even know you exist until you connect with them.
At the end of the day, you’re in the business of selling.
But who are you selling to? Who are you enrolling into your business?
If you want to build an audience, you must connect with people.
Because guess what…if you keep hiding behind your computer, unwilling to step out of your comfort zone and connect with people, you’re sabotaging your business’s success!
So how do you connect?
Choose a medium – a blog or Facebook post, an email, or a video post or a Facebook live.
Pick one. Just do it.
It’s just a matter of practice.
Do it enough and it will get easier. You might even get good at it!
You have to connect with people every single day.
If you don’t, they’re going to forget all about you and find someone else to follow.
You have to put your money on the line to run ads, buy traffic, and test campaigns so you can generate and analyze real results.
Ultimately, it’s the best education you’ll ever get.
I know it can seem a little bit scary.
After all, when you buy a book or a course, you get physical “stuff” (even if it’s online). You paid for it.
But when you buy traffic or place ads, Facebook charges your card, and the money seems to disappear into the “ether.”
But this investment is different than buying “stuff.”
It’s an investment in data, to learn what works and what doesn’t work.
If you’re not willing to invest in that data, how are you going to move your business forward?
Unwillingness to invest in necessary data will torpedo your business success for sure.
You don’t have to invest a lot of money to start with.
Start small, at say, ten dollars a day.
Once you get comfortable, you can increase your investment little by little to $20, $25, $30 a day or more.
In business, a logical sequence of numbers creates results.
If you want to sell anything online…
- You have to place an ad
- That ad has to generate clicks
- Clicks have to generate leads
- Leads have to generate sales
You have to know how many clicks you need to create a lead, and how many leads to create a sale.
You have to know what those numbers are and how they work.
Let’s say you run an ad over time, and it generates 50 clicks, 5 leads, and zero sales.
It’s foolish to conclude…
“I haven’t made any money. 50 people clicked on my ad but nobody bought anything. Nothing’s happening!”
If you don’t understand your numbers, you will drive yourself crazy.
And you will sabotage your success.
Look at the reality of your numbers. Lots of things ARE happening….
- You’re learning whether the ad is working or not
- You’re learning who’s looking at your ad
- You’re generating some clicks and learning your clickthrough rate
- You’re generating some leads, but not enough leads to generate a sale
- You’ve learned that you need to generate fifty or a hundred or a hundred and fifty leads
- Then you can look at the numbers and ask, “Has anybody bought yet?”
Then you might conclude…
“My ad is working. I’m generating clicks. The leads either aren’t converting at all, or aren’t converting as fast as I’d like them to. What might I do about that?”
Learn your numbers.
If you want to get results, you must take action.
You need to do something every single day to move your business forward.
- E-mail your list
- Do a Facebook live
- Write a blog post
- Connect with people on Facebook
- Create a new ad
Do one of those things every single day.
I can’t imagine taking consistent action like that for 60-90 days and not getting results.
If you don’t take action, you might as well call it a day now.
To be honest, most people aren’t consistent at taking action.
They’ll do it for a day or two – maybe a week at the most – and then look at their results.
And then they stop if they aren’t magically, instantly successful.
They don’t realize that results don’t necessarily show up the very day that you take the action.
Sometimes results take a while to develop and mature.
You must take action. You must take action consistently!
So there you have it – 8 ways you might be sabotaging your business.
As you look back over this list, see if you recognize yourself.
Then take consistent action to develop the skills that will help you correct your course, steer around these obstacles, and avoid sabotaging your own success.
If you’d like some help getting back on track, I’m here to help!
Now if you’re in need of a concrete action plan you can use to generate leads and prospects automatically, then I recommend you download my FREE Online Recruiting Bootcamp and discover how to build your business online.
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Cheers to your success!
And if you found this content helpful, I would love it if you shared this with any other networkers whom you think can benefit from a little leverage!
Business and Mindset Transformation Coach