Let's face it, everyone loves to hate Facebook and given that the algorithm is constantly changing, (with no notice or explanation), and organic reach is virtually non-existent, it can feel impossible to get your message in front of people.
But, the reality is that Facebook is the largest social media platform out there. Did you know that there are 2.89 billion users every month - crazy huh!, which is up 11% on last year and 15% up on the year before!
1.73 BILLION people log in to Facebook every single day!
Like it or loathe it, with numbers like that, Facebook needs to be part of your social media strategy.
So let's get down to the good stuff then and let me share with you my top 5 tips for engaging your audience and building a targeted fan base.
1. Invite people who like your posts to also like your page.
Quite often you will find that people will engage with one of your posts, without actually clicking the like button for your page. Perhaps they came to your page from a Facebook group or perhaps your post had been shared by someone else and it was liked or commented on that way.
Well did you know that you can invite those people to like your page?
- Go to your post,
- Click on the thumbs up/love heart etc. reactions until is shows the names in bold,
- Click again and it will open up a list of names of everyone who has reacted to your post
- Invite those people to like your page
NOTE: This feature can be a little temperamental, so if the “invite” option does not appear, wait and try again another day.
2. Engage with other experts in your field on Facebook
An excellent way to grow your own Facebook account organically is by sharing the love and helping to grow other people's accounts too. Not only will this increase your own exposure but it will also enable you to make some great new friends and to meet like minded supportive people, and opens up opportunities for collaboration in the future.
But don't just like and run, actually engage. Check out their whole page. Like a few posts & pictures. In other words, behave like you want your followers to behave – be a true fan.
3. Reach out to your established networks
Reach out to relevant friends or colleagues whom you already know within your niche area (remember we are looking to build a targeted, engaged fan base, not simply increase our vanity metric!).
People in your established network are more likely to be truly engaged fans. They will be active on your page, read and share your content, and purchase products or services.
You can do this by spreading the word about your page with links in your emails, website and/or blog. But don't just stop with including your general link. You can cross promote your channels by referencing a specific post only found on Facebook for example.
4. Link your website with your Facebook page
When budget is tight, leveraging your existing audience is key. Something as simple as using Facebook buttons and badges to encourage social sharing and to build your likes can make a big difference. Make it easy for your visitors to take action. The easier it is, the more likely it is that they will do it!
Having this on your website means that visitors can like your Facebook page quickly and easily without having to leave your site. This can also help you establish that sought after credibility by offering social proof. Buttons and badges will show the number of likes your page has and the share button makes it easy for people to share your post on their Facebook timeline.
5. Don’t be afraid to run Facebook ads
Facebook’s targeting capabilities are insane! This makes their ad platform both powerful and cost-effective. Even with a very small budget (I’m talking $5/£3 a day), you can run ads to promote your Facebook page. Some groups that you would want to target include:
- Your email list – these folks already like you, so be sure you are getting your Facebook page in front of them
- Website visitors – you can target people who have visited your website. Since they are already familiar with you, they will be more likely to take action when they see your ad.
- Lookalike audiences – I think lookalike audiences are the coolest thing ever. A lookalike audience is a group of people who have similar characteristics to an existing audience. You can create a lookalike audience based on your Facebook fans, your email list, or your website visitors.
Now if you’re in need of a concrete action plan you can use more detailed information on how to attraction a target audience to you, then I recommend you download my FREE Attraction Marketing Video Training and discover how to build your business online.
Using the principles of attraction marketing, you’ll see how to attract people who are already interested in what you have to offer—instead of having to chase them down.
This will completely change how you approach your business.
And don’t worry, this training is 100% generic so it applies regardless of which industry you are with. It is designed to help YOU build YOUR business.
So if you’re ready to get started…
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Cheers to your success!
And if you found this content helpful, I would love it if you shared this with any other entrepreneurs whom you think could benefit from a little leverage!
Business and Mindset Transformation Coach